Top book recommendations and reading notes so you know what to focus on, without all the noise.


Short articles featuring the best strategies across disciplines that are relevant to your life.


Free access to my best content to help you master the right skills and make progress where it matters.

Around here, you won’t get bombarded with daily motivational emails, abstract mental models, or traditional self-help crap.

About Alex J. Hughes

I help smart creatives overcome life’s competing demands by building strategies to focus on what’s relevant and create work that matters.

I write about focus, strategy, and growth. But here’s the thing, I’m on the ground-floor doing the work, living these ideas, and stress testing them each day. Not just reading or writing about them. These strategies aren’t theoretical, they’re practical, functional, and relevant to your life. 

Here’s what you’ll get: curated, concise updates with the best strategies across disciplines that will get you thinking. You’ll still have to put in the work and fine-tune the strategy to fit your life, but I’ll get you eighty percent of the way there. Let’s get started!

How do you know if you’re focused on the right things?

• Are you trying to do too many things at once?

• Do you feel indecisive or uncertain?

• Are you having a fraction of the impact you could have?

• Do you want something different than most people?

• Are you torn between multiple interests? 

• Is your goal to create something that matters?

Articles to Start with…