Authenticity

9 Tactics to Help You Create More, Consume Less

When it comes to remarkable leaders, artists, scientists, and entrepreneurs, each individual has their own set of principles. But there is one underlying strategy that remains constant, revealing itself in different shades across each person–creating more and consuming less.

It’s through the work you put out into the world and the way you live your life that you build a sense of meaning. Smart creatives understand this in a deep way. By creating more, you claim a larger part of yourself.

Strategies like this help build energy, establish your identity, and inform the tactics you put in place. While it takes shape in different mediums, the overall strategy is to create more and consume less. It’s the mental framework which informs smaller decisions throughout the day.

Tactics are the individual pieces that comprise the larger whole. They differ in that they require an initial investment up front. It’s what you dedicate time and energy to on a daily basis to reinforce your strategy.

Author and habit expert, James Clear, explains habits as the individual votes you cast each day for a certain identity. The same concept applies here. Tactics are the individual votes you cast each day for a certain strategy. If your strategy is to create more and consume less, you need tactics to help encourage both.

1) Make it difficult to do the easy thing (consuming)

Adding resistance can be a powerful tactic. You want to make it harder to mindlessly consume. If you struggle with Netflix, unplug the television or sign out of your account after each use. If you struggle with social media, change your passwords at the start of each week and sign out of your accounts so you can’t easily access them.

It’s amazing how impactful it can be to move things out of plain sight. Whatever’s undermining your creative energy, add more resistance so you can redirect that towards something you find greater meaning in.

2) Make it easier to do the difficult thing (creating)

This is about environment design. Building something from nothing is difficult enough as is, don’t make it any harder on yourself. Prioritize time and space for your craft to reach a deeper level of focus and creativity.

For years, my place for creativity at home–where I would sit down to write–was a couch that faced the television in my living room. And to further compound the problem, I wasn’t attempting this during quieter hours of the day. It was while people were coming and going, stopping to watch Netflix, sitting down for a meal. There were incessant distractions.

But this past year, I carved out physical space dedicated to writing. I converted one of our bedrooms to a writing studio/library and it’s made a significant difference. I also started writing first thing in the morning while my mind is fresh and I have two quiet hours before work.

Dedicating time and space where you can focus without interruption on your craft will allow you to grow exponentially faster. It’s the first step towards taking yourself and your art seriously.

Make it easier to do the right thing. This doesn’t mean sitting around waiting for ideal conditions or until you’re completely prepared, otherwise you’ll be waiting forever. It means setting yourself up for success through the things you can control in your immediate environment.

3) Pair positive reinforcements

Four years ago, when I first started taking writing seriously, I paired my writing sessions with my favorite coffee shop in Nashville. I walked over in the evenings after work to sit down and write. It’s something I looked forward to every day because of the atmosphere, the music I would listen to and, of course, the caffeine. This reinforcement helped me rediscover writing as a creative outlet.

Now I automatically associate these cues with my creative process. Coffee, coffee shops, and ambient music are shortcuts that jump me into a state of relaxed concentration that I need to do my best writing.

4) Allow yourself to get stuck

At the first sign of boredom or discomfort, most of us instinctively search for distractions and outlets for immediate gratification. And we do so without even recognizing it.

Until recently, the moment I slowed down or felt stuck in my own writing, I coped by jumping between tabs in Chrome–checking email, looking up restaurants for dinner, scrolling through Twitter.

The secret is to allow yourself to get stuck and sit with something. Once I gave myself permission to sit there without looking away, my resilience and creativity improved immediately.

Momentum is easier to come by when you don’t look away at the first challenging moment. Bouncing between distractions won’t result in some magical insight. Give yourself permission to get stuck.

Too many people believe that everything must be pleasurable in life, which makes them constantly search for distractions and short-circuits the learning process. The pain is a kind of challenge your mind presents–will you learn how to focus and move past the boredom, or like a child will you succumb to the need for immediate pleasure and distraction.
— Robert Greene

For writers: Tools aren’t everything but they can be helpful. I’ve found Ulysses to be one of the best investments I’ve made ($5/month). It helps facilitate each of these first four tactics. Its typewriter mode is fullscreen which makes it easier to focus, harder to jump between distractions (web, email, text messages), and the daily goals feature helps create a strong positive reinforcement.

5) Create a distraction-free phone

For most of us, myself included, our phones are our number one source of distraction. Jake Knapp and John Zeratsky outline the tactic that is a distraction-free phone in their book Focus. It’s one of the most influential tactics I’ve found in the past year. There are three main components:

  1. Delete infinity-pools apps (social media) from your phone

  2. Delete email accounts from your phone

  3. Delete/disable the web browser on your phone

These might sound extreme, but let me explain. Last year I took step one, deleting infinity-pools apps (sources of never-ending streams of content). But the energy I wasted on social media was replaced by checking email, random websites, and Googling everything that crossed my mind.

It was only after I took steps two and three, despite my initial reservations, that I saw a measurable difference in my focus and creativity. There’s now far less clutter and distraction in my day-to-day. As a result, the clarity of my thoughts has improved and I have more opportunities to create.

I recognize this might strike terror in you. But test it out for a week and see how it goes. I no longer reach for my phone as a crutch in moments of boredom. And it taught me how many meaningless things cross my mind and how few emails (zero) require an immediate response.

6) Keep a journal instead

If you cut the time spent on your phone in half and replaced that with journaling, you’d improve your balance between creating and consuming within a matter of days. I leave a journal sitting on the table of whichever room I’m in at home. I jot down ideas as they come to me, intentions in the morning, reflections in the evening, beginnings of articles, and whatever else captures my curiosity.

The act of writing on paper allows you to explore concepts and draw connections in ways that you can’t on a screen. Your ideas take on a different dimension. Not to mention the fact that it eliminates the threat of distractions you face on a phone, tablet, or computer.

But the biggest advantage of journaling is that it helps build awareness. By reflecting, you gain insight into your own behaviors and tendencies, rather than wandering through life on autopilot. If you want to create more and consume less, you have to start by recognizing what you’re doing well and where there’s room to improve.

7) Use art as inspiration

This is not to say that you shouldn’t appreciate other people’s work. But you should use it as inspiration to create something of your own. Actively engage in the things you’re watching, reading, listening to, and consuming. Try to engage, form connections, and draw insights of your own. (Check out my book notes on 70+ titles for an example of how I approach this while reading.)

Use books, films, documentaries, paintings, research, and keynotes as inspiration to create more. If you’re a writer, weave one of the connections you made into your next article. If you’re an entrepreneur, adapt one of the stories to your current project and share it with your team to build stronger engagement.

The goal is to create an active mental landscape that’s alive with hundreds of connections. It directly benefits your creativity and craft when you’re able to combine ideas across disciplines in new and interesting ways.

8) Start small

Don’t go off the deep end and commit to twelve hours of creating each day. You’ll burn yourself out before you ever get started and make it difficult to recover. Instead, begin from a more sustainable place.

If you want to write more music, start with fifteen minutes each day then build from there. That’s how you create momentum. Develop habits that are sustainable and allow them to grow steadily over time.

Remind yourself that growth is nonlinear. Don’t expect immediate results. People tend to overestimate what they can accomplish in the short-term and underestimate what they can accomplish over the course of years. The power of small, calculated decisions and tactics grows exponentially over time. Start small and let compound interest run its course.

9) Find a medium that resonates with you

While every remarkable mind shares some sense of this strategy to create more and consume less, the medium varies. For J.K. Rowling it’s writing, Jay-Z it’s music, Scott Belsky it’s design and technology, Alexander von Humboldt it was exploration and science, Leonardo da Vinci it was art and engineering.

If you need a better starting place, consider the medium that resonates with you. Robert Greene, author of The Laws of Human Nature, suggests reflecting on three areas to help with this:

  1. Inclinations in your earliest years–moments of fascination with certain subject, objects, or activities.

  2. Moments when certain tasks or activities felt natural to you.

  3. Particular forms of intelligence your brain is wired for.

The key is determining what’s meaningful to you and not absorbing what’s important to someone else as your own. Otherwise, you’ll miss the mark.

This is perhaps the most difficult skill of all–sorting through the noise and determining your own sense of authenticity. This requires years of exploration and reflection to determine for yourself. But it’s the only way to sustain a creative mindset and find meaning in your work.


As a rule of thumb, it’s better to lean towards the mentality of a strategist than a tactician. Those who have the patience to expand their perspective of time and the endurance to play the long game put themselves at a significant advantage. There are multiple paths and hundreds of tactics you can use you reach the end goal.

These tactics are meant to help you find your own starting place. Use them to create momentum and discover what works best for you. Experiment and remain flexible. There’s no correct path or proper sequence of decisions. What matters is that the overall strategy to create more and consume less is held in constant focus.

The Philosophy of Remarkable Minds

Each of us has the capacity to face difficult work. In many ways, this defines life. The struggle to create something of our own is where we find meaning.

Our modern era of comfort and convenience can be a double-edged sword. It’s allowed us to eliminate the daily struggle for survival and afforded us the privilege of having this discussion. But when taken to an extreme, it leads to a deep anxiety and restlessness. Emptiness can be a fiercer foe than hardship.

Humans don’t mind hardship, in fact they thrive on it; what they mind is not feeling necessary.
— Sebastian Junger

It’s easy to sit by as a passive consumer and allow someone else to assume the risk. On a surface level, it might even appear that you’re reaping all the benefits. But if you fail to establish a creative outlet where you can build something of your own, you sacrifice your primary source of meaning along with it.

It’s through the work you put out into the world and the way you live that you instill your life with a sense of meaning. By creating more and consuming less you claim a larger part of yourself.

Those who have lived remarkable lives hold this philosophy in constant focus.

Into the Venezuelan Jungle

When Alexander von Humboldt was born in 1769 to a family of wealthy Prussian aristocrats, by all standards of the day, he had it made. His father was an army officer and advisor to King Friedrich Wilhelm II, and his mother was the daughter of a rich manufacturer. If he wanted a comfortable existence, all he had to do was sit back and stay the course.

But despite these advantages, he was anxious and unhappy for most of his early years. His adventurous spirit was never satisfied by the confines of a classroom or the promise of a lucrative career as a civil servant. His dream was to explore the natural world.

As a child, Humboldt was fascinated with the journals of Captain James Cook and his accounts of distant countries and cultures. Humboldt wandered the Berlin countryside to recreate adventures of his own, stuffing his pockets full of plants, rocks, and insects, earning the nickname ‘the little apothecary.’

But after his father died at the age of nine, his financial dependence on his emotionally distant mother allowed her to dictate much of the early, unfulfilling course of his life. Despite his objections, she demanded that he work his way up the ranks of the Prussian administration.

Humboldt found creative ways to channel his deep interest in science, geology, and languages at different universities and academies along the way. He poured over the work of various artists, botanists, explorers, and thinkers. And while each provided inspiration, it was not enough to fill the void he faced for the first twenty-seven years of his life.

Humboldt was torn between the expectations of his family and his insatiable desire to set sail, experience the world firsthand, and contribute something of his own to the scientific community. He lacked an outlet to discover and create in a way that resonated with him. Without this, an emptiness continued to build.

It was only after his mother’s death in 1796 that he felt in control of his own destiny. Longing to escape his tiny corner of the world, he began planning a voyage to South America.

At age thirty, Humboldt set off on the expedition which altered the course of his life. He would explore treacherous landscapes that no scientist had set foot in before. The driving force was his desire to piecing together a more cohesive understanding of the natural world. Most scientists of his day were focused on isolated disciplines. Humboldt was interested in bridging the divide and the interconnected whole.

After arriving in Venezuela, Humboldt trekked for two months across the tropical grasslands of Los Llanos, facing temperatures near 120 degrees Fahrenheit. He followed this with seventy-five days of grueling river travel down the Orinoco, covering 1400 miles to reach the Casiquiare canal–a natural tributary between the Orinoco and Amazon rivers. Along the way, he faced torrential rains, incessant mosquitos, the occasional jaguar, and bouts with fevers and dysentery.

This would seem disheartening to most, but Humboldt came alive with boundless energy and enthusiasm during these explorations. No matter the conditions, he insisted on measuring the height of mountains, determining longitude and latitude, taking temperatures of the air and water, making astronomical observations, collecting new species of plants, and documenting it all with detailed notes. Each new environment brought him closer to understanding how the natural world fit together.

The pinnacle of his experience in South America came during a 2,500-mile journey from Cartagena to Lima to explore the Andean Mountains. During this trip, he attempted to summit Chimborazo, an inactive volcano standing at 21,000 feet.

At 15,600 feet, the porters refused to go on. But Humboldt continued his ascent, fighting through freezing conditions, deep fields of snow, and altitude sickness. Without fail, every few hundred feet he stopped and fumbled with freezing hands to set up his instruments to measure temperature, humidity, altitude, and boiling points. He reached 19,286 feet–a world record at the time–before he was forced to turn around due to impassable conditions.

This experience inspired Humboldt to sketch ‘Naturgemälde,’ a depiction of Chimborazo’s cross sections with the distribution of vegetation, temperature, humidity, and atmospheric pressure according to altitude. Humboldt showed for the first time that nature was a global force with corresponding climate zones across continents. And he presented it in an unprecedented infographic style, allowing those without a scientific background to understand the concept.

Naturgemälde – Alexander von Humboldt’s first depiction of nature as an interconnected whole

Naturgemälde – Alexander von Humboldt’s first depiction of nature as an interconnected whole

Upon his return to Europe, Humboldt’s exploration of South America inspired him to write thousands of letters, essays, publications, and lectures. By making connections and framing nature as a unified whole, his work revolutionized the way we view the natural world. As an interesting aside, he was also the first to observe and describe human-induced climate change.

Humboldt inspired generations of scientists and writers including Charles Darwin, Henry David Thoreau, and John Muir. But his greatest contribution was making science more accessible and exciting to a broader audience.

In Berlin, his series of free lectures packed music and university halls with royal family, students, servants, women, and children. He took his audience on a journey that ignited their imagination–combining exact observation with painterly descriptions. He brought distant landscapes to life through poetry, geology, and astronomy, bridging the divide between art and science.

Humboldt continued exploration into his sixties with a 10,000 mile, six-month journey through Russia. He was invigorated by each expedition, showing the same youthful energy and endurance that he had thirty years earlier. He shared his learnings in publications and letters up until his final moments when he died in 1859 at the age of eighty-nine.

The Struggle to Create

Humboldt could have settled into his early existence, lived a comfortable life, and allowed others to assume the risk in their own research and exploration. But this shallow life wasn’t enough for him. Instead, he set out with an insatiable curiosity to better understand the natural world and contribute what he learned along the way.

His adventures were his outlet for creativity, discovery, and meaning. There’s nothing easy about a 2,500-mile trek through the Andes. But the struggle to study and create something that resonated with him at a deeper level brought him to life. Without this, he would have never found his own sense of authenticity and fulfillment.

Creativity is about finding something worth struggling for.

We live in a unique time. Most of us, like Humboldt, could coast through life without facing any significant hardship if we so chose. That’s a wonderful thing. But it collapses into its opposite when we allow our entire lives to be dictated by comfort and immediate gratification. We must not forget the importance of meaning, which is found through the struggle to create something of our own.

Spending the evening watching four episodes of your favorite show on Netflix or scrolling through Instagram might be the path of least resistance, but it’s mostly empty. There’s little opportunity to create meaning of your own. More often than not it’s a distraction that pulls you away from the things that actually matter.

Your unique identifiers are the work you put out into the world and the way you live your life. These are what add depth to your voice. Not the things you consume–fashion, film, food, music, research, sports, technology.

This is not to say that you shouldn’t appreciate other people’s original work. But you should use it as inspiration. It should serve as a catalyst for you to create more and find alignment in your own sense of authenticity. It’s the height of selfishness to expect other people to create meaningful work for your personal benefit without contributing anything of your own.

Creating begins with making yourself an essential part of the process. Not standing by as a passive consumer and allowing someone else to take the risk.

But don’t let anyone fool you, creating is challenging, uncomfortable, and a slow grind. There’s no way around it. That’s why most people fail to sustain the habit. You have to trust your capacity to suffer. But it’s where all the upside is found.

Endurance, Imagination, and Depth

When you prioritize creating something of your own, you give yourself more opportunities for peak experiences and claim a larger part of yourself–just as Humboldt did at the age of twenty-seven when he shifted the course of his life. This is infinitely more satisfying than the temporary highs of a consumer.

By creating more and consuming less, you add an unusual depth to your voice that draws people in. Your creative outlet is where you are able to channel the questions and struggles you’ve faced into something that offers profound insight. And that’s what life is all about.

Whether you forgo a life of privilege to trek through the Venezuelan jungle or you set aside Instagram so you can focus on your art, science, startup, or relationship with the person right in front of you, what matters is that you provide yourself an opportunity to create.

Those who make a measurable difference in the world are inspired to contribute something of their own. Instead of taking the easy route–opting for comfort and immediate gratification–they push themselves further into the unknown.

Human nature has given us remarkable endurance to face difficult work and the imagination to build something from nothing. It’s through this struggle to create that we instill our lives with a sense of meaning.

To find your sense of authenticity and fulfillment, you must fight to create more.

 

*If you want to learn more about Alexander von Humboldt, check out The Invention of Nature: Alexander von Humboldt’s New World by Andrea Wulf. It’s a tremendous read and the source of many details in this article.

Authenticity Is Your Now

Authenticity is not a fixed point on a map. It’s fluid, much like your identity, and shifts over the course of your life.

It’s easier to trick yourself into believing the feel-good advice that your voice comes from a sudden revelation. You just have to wait for that moment. And once you’ve found it, the entire picture comes into focus and remains that way for life.

But authenticity is found through fragments. It evolves over time. It’s a moving target that falls out of focus and can be lost to the chaos of life.

Authenticity is less about identifying a singular purpose and voice that should define your entire life. It’s about finding and trusting your voice today. In other words, embracing the impermanence of your identity, knowing that it can and will change.

How you live your life–your interests, principles, and priorities–will evolve over time. As you grow, you’ll add depth to your voice. If you remain the same for too long, that’s when you know you’ve stopped learning or are clinging to an expired version of yourself.

It’s easy to get caught up in the expectations you hold for yourself or that others project upon you– who you should be, where you have been. If you fuel these doubts, you can opt out of the unknown and find comfort in your plateau. But you won’t grow through the familiar, and you won’t find alignment.

Your sense of authenticity–your now–is something that’s all your own. It’s discovered, developed, and deepened, by the obstacles you face, the uncertainties you navigate, and the inspiration you find along the way.

If you want to create something that matters–to both yourself and others–you have to create from where you currently are in your life. That’s how you build momentum and depth. Trust yourself.

It’s the difference between artists and entrepreneurs who get lucky once and those who sustain success over decades. If you cling to what got you there in the first place, you’ll fail to evolve and render yourself irrelevant.

Artists who reinvent themselves fight for projects that allow them to grow, stretch their abilities, and discover new things. In doing so, they create from a place that resonates with them at a single point in time.

Over the course of years, a series of single brush strokes reveals an evolving sense of authenticity.

Bob Dylan, one of history’s great songwriters, has reinvented himself time and time again throughout his career. He’s altered his voice and bridged various genres, beginning in folk, shifting towards rock, and experimenting with country and Christian albums along the way.

Five decades later we can step back and admire his trajectory–how he’s pushed himself to grow, defy expectations, and channel that into his art. Time makes this seem inevitable, as if all he had to do was fall in line with destiny. But that fails to take into account the years of criticism, outrage, and uncertainty Dylan faced.

Authenticity–creating from who you are today, despite expectations tearing you in different directions–is not for the faint of heart.

Dylan threw the folk community into a fit of rage when he “went electric.” He could have stuck with what was working and fallen in line with their expectations, but validation was never his primary motivation. He sought meaning over influence at each step of his career. As a result, he achieved exactly that–lifelong influence.

Dylan resonates with people because his songwriting tracks his own development as a human being. His songs reflect who he was–his observations, experiences, and imagination–and who he refused to be at each point in time. Dylan’s career is a master class in embracing the impermanence of identity and authenticity. The fragments of himself that he brought to life shows he understands this in a deep way.

There were a lot of better singers and better musicians around these places but there wasn’t anybody close in nature to what I was doing. Folk songs were the way I explored the universe...
— Bob Dylan

There’s no single template for finding your voice as it exists today. It’s different for each person. Legendary director, Steven Spielberg, was quite different from Dylan. Dylan had unusual depth which he developed at an early age. Spielberg developed his own sense of depth over decades.

Spielberg’s progression from Jaws (1975) to Schindler’s List (1993) demonstrates this. In those eighteen years, he grew by finding projects that spoke to him at a specific point in time. What felt authentic to him in 1965 was entirely different than 1993. That doesn’t negate his early work, he was just creating from a different place.

Spielberg’s voice evolved through his films, just as Dylan’s did through his albums. That’s why they’ve remained relevant for so many years. They’ve changed, adapted, and grown. But most importantly, both have had the courage to speak from where they were in each present moment.

Both faced criticism along the way for unpopular decisions, but that’s the irony of the whole thing. People are enraged by change, but if you stay the same you guarantee failure. You lose touch with yourself, a sense of fulfillment in your work, and a deeper connection to your audience.

Before you release your work into the wild, fight like hell to make sure it first resonates with you.

No one gets it right each time. There will be times you lose your sense of authenticity. Not even Dylan and Spielberg are immune to the chaos of life. But when the intention and awareness are there, it’s easier to rebuild and rediscover a sense of momentum.

Life is motion. Authenticity is about finding harmony in that motion.

It’s not always easy, but it’s meaningful. Allow yourself to evolve through uncertainty. When you find the courage to speak from this place, you add unusual depth and clarity to your voice. That’s what draws people in.

Start by reflecting on what resonates with you at this point in your life–experiences, interests, observations, values. Authenticity is your now. No matter where you are, trust yourself to create from who you are today.